Bowling for $418? Surge Pricing Creeps Into Restaurants, Movies, Gym Class

Alex Yenni recently endeavored to take his wife and 5-year-old son

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bowling with another family in Petaluma, Calif., close to their home. The plan quickly went into the gutter.

Mr. Yenni, a 42-year-old advertising executive, tried to book online in advance at AMF Boulevard Lanes, where he wanted to reserve two lanes for two hours at 3 p.m. on the last Thursday of the year during winter break.

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