As Instant Pot Sales Plunge, Its Maker Looks for Another Hit


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obsession with the Instant Pot is losing steam. 

The all-in-one kitchen gadget was an annual bestseller before the Covid-19 pandemic, making its way into millions of homes. It spawned a legion of devotees that swapped recipes online and spurred rivals to develop their own multicook machines. In 2019, the business was purchased by a private-equity firm and merged with the company behind Pyrex and CorningWare. 

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